Eyes of Sepsis™: When Time Runs Out in Silence™

A Public Health Education Campaign for Early Sepsis Recognition, Awareness, and Action

CRUSH 33™ Medical Emergency

A Clinical Response Protocol to Identify and Treat Sepsis Within 33 Minutes

Did You Know?

Sepsis is responsible for 1 in 5 deaths globally each year — more than cancer, heart disease, or accidents combined.

Did You Know?

Sepsis can affect anyone, but infants, the elderly, and people with weak immune systems are at highest risk.

Did You Know?

Sepsis often starts from common infections like pneumonia, urinary tract infections, or even skin wounds.

About Us

Eyes of Sepsis™ is a registered trademark of Dr. Susan M. Roberts, representing her personal mission to break the silence that too often surrounds sepsis.

The campaign is supported by Muddy Waters Consultant LLC, the umbrella company that powers Dr. Roberts’ educational and advocacy work.

Sepsis can affect anyone, at any age, and every minute counts. Eyes of Sepsis™ exists to ensure more eyes are trained to see the danger before it’s too late.

CRUSH 33™ – A Medical Emergency™

C — Call it early

Say “possible sepsis” and trigger your pathway.

R — Rush vitals, cultures, labs

BP, HR, RR, O₂, output; labs & cultures per protocol.

U — Use the protocol

Fluids, antimicrobials, source control per guidance.

EYES Of Sepsis™
Community Analogies to Understand Sepsis

Broken Alarm Clock

Fever isn’t always there (especially in older or weak immune systems).
Just because the “alarm” doesn’t ring, it doesn’t mean danger isn’t there.

Foggy Windshield

The flu, COVID, and Influenza A & B can blur the real picture.
What looks like “just a virus” may actually hide sepsis.

Fire Behind Drywall

Infections (like pneumonia, Crohn’s, or a perforated bowel) can burn behind the walls where you can’t see them.
By the time smoke shows, the fire is already raging.

Why this matters

Sepsis is a medical emergency. Delays in recognition and treatment drive worse outcomes — minutes matter. We replace hesitation with reflex so fewer lives are lost to silence. No paywall. No delay. Just action.

Sepsis can move quietly and quickly. Eyes of Sepsis™ turns urgency into instinct — training families and clinicians to see the signs early and act fast with CRUSH 33™.

Accurate weight in kilograms ensures correct fluid resuscitation and antibiotic dosing. If infection is suspected, antibiotics must be started immediately — every hour of delay increases mortality.